Role Summary:
This job will establish and maintain copy excellence across our Highmark Health digital products and apps. In this role, you will collaborate with a cross-functional group of designers, product managers, and brand partners to deliver functional and intuitive messaging and microcopy that guides our users to success.
Essential Responsibilities:
Clearly define and document the decisions and writing standards utilized while creating the
content components (errors messages, instructional guides, promo texts, and notification
messages), including accessibility guidelines, and interactions.
Actively contribute to the composition of expressive, scalable and intuitive digital content and microcopy (buttons, links, labels, calls to action), helping our users complete tasks
successfully and efficiently.
Collaborate to solve challenging, and at times, emotional healthcare needs with human centered design thinking, and communicate solutions with language and storytelling that is on brand.
Propose human-centered content changes using data gathered from how users interact with
our digital products, while balancing the needs of our business partners and suggested edits
from senior subject experts.
Act as an ambassador for content strategy championing and driving cultural change,
unafraid to challenge the status quo and reimagine how we do business to deliver superior
customer experiences.
EXPERIENCE
Required
3 years using writing and communication skills with a proven track record of competent
digital content design and understanding of the strategy behind UX writing and how it differs
from brand
1 year writing for mobile and web applications, preferably consumer facing
Preferred
1 year creating digital content in highly regulated industries such as medical device/
healthcare or financial institutions
1 year with digital technology, human-computer interaction, online products, and UX design
including basics of using Figma
1 year creating accessible content designs with experience working within reading
standards, regulations, and guidelines (i.e., WCAG) to advocate for inclusive design for all
users
1 year using facilitation, collaboration, and consensus-building skills, with experience in
presenting to large cross-functional teams and Senior leadership
Multi-lingual or familiarity with localization and mapping of content into various languages
EDUCATION
Required
Bachelor's Degree in Communications, Journalism, Technical Writing, UX Writing, Human-
Computer Interaction Content Design, or Digital Content Creation in a relevant field.
Substitutions
6 years of related and progressive experience in lieu of Bachelor's degree
Preferred
UX or UX Writing or Content Design Certification/Coursework
Skills:
Bring passion and curiosity about content design, emerging conversation design patterns,
and digital writing trends to help design and brand partners understand potential pitfalls and opportunities of creating content for user interactions Comprehensive understanding of writing best practices for digital content, messaging, and
microcopy, user experience writing standards and guidelines
Ability to present to teams and seniors within an organization, both verbally and in writing
Key job details
About Virtusa
Teamwork, quality of life, professional and personal development: values that Virtusa is proud to embody. When you join us, you join a team of 27,000 people globally that cares about your growth — one that seeks to provide you with exciting projects, opportunities and work with state of the art technologies throughout your career with us.
Great minds, great potential: it all comes together at Virtusa. We value collaboration and the team environment of our company, and seek to provide great minds with a dynamic place to nurture new ideas and foster excellence.
Virtusa is an Equal Opportunity Employer. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government-issued ID during each interview. All candidates must be authorized to work in the USA.
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