Creative Process Outsourcing

Virtusa’s CPO value proposition

Creative processing such as branding, web design, and style standardization require deep knowledge of the local customers, various brand metrics and so on. Their specialized, yet secondary processes, if outsourced, can save cost and reduce operational overheads.

Virtusa’s in-depth expertise in creative processing stems from closely working with the media and entertainment organizations, equipping us with diverse capabilities including:

  • Developing a customized CEM platform
  • Web design using UI and Web 2.0 applications
  • Graphic design
  • Print media
  • Rich internet application
  • Branding
  • Digital asset management

Virtusa’s 70+ member strong team of content and creative process outsourcing experts boast of expertise in Flex, Flash, Photoshop, AJAX, Java script, dream weaver, illustrator, InDesign, after effects and other UI and creative skills. This, added to our heritage Platforming practice which has the ability to host UI prototyping and web catalog based tools ensures high quality services at significantly low costs. Lastly, and perhaps most importantly, Virtusa’s Global Delivery Model ensures anytime, anywhere service.

Business Benefits

  • High quality design capability
  • Ability to keep pace with changes in design technology
  • Ability to produce multiple designs
  • Price advantage by saving costs of setting up in-house team of designers


On March 3rd, 2016, Virtusa Corporation acquired a majority interest in Polaris Consulting & Services Limited. VirtusaPolaris, our new market-facing brand, represents the combined strengths of Virtusa and Polaris, including our strong software engineering heritage, deep domain expertise and focus on applying innovation to solving critical core business issues for clients., our new website is where we provide our latest thinking.