Social Consulting

With social media becoming a primary mode of information consumption and sharing, organizations are investing in social media innovation to understand and align with market needs.

Framework highlights

  • Virtusa's Social consulting approach
  • Social media solutions based on a 3-phase approach of Access, Strategize and Execute
  • Facilitates effective monetization of social interactions
  • Uncovers alternate possibilities and approaches through social media consulting, based on extensive analysis including build versus buy, impact analysis, target segments and market clusters, vendor assessment, roadmap definition, etc.
  • Provides an exhaustive comparative account of how different community solutions score against various strategic factors

Business benefits

  • Increased visibility
  • Increased customer base
  • Two-way communication opportunity with customers
  • Establishment of closely-knit follower community


On March 3rd, 2016, Virtusa Corporation acquired a majority interest in Polaris Consulting & Services Limited. VirtusaPolaris, our new market-facing brand, represents the combined strengths of Virtusa and Polaris, including our strong software engineering heritage, deep domain expertise and focus on applying innovation to solving critical core business issues for clients., our new website is where we provide our latest thinking.