Analytics Consulting

  • Web analytics goes beyond mere web traffic monitoring to address business challenges such as:
    • Growing the customer base and profitable customer retention
    • Improve operational efficiency and harness automation opportunities
    • Track suspicious behavior and manage risk and compliance efforts
  • The premise of our web analytics approach is a tool evaluation framework where tools are rated based on core features and aligned with overarching web analytics requirements
  • Our web analytics solutions focus on catalyzing integrated outcomes rather than individual metrics of tool-based solution

Besides our web analytics consulting expertise, Virtusa’s other industry best practices include:

  • COTS products are not force-fitted onto the application portfolio, the approach is entirely customized application development based on a fool-proof tool selection exercise with focus on achieving the intended business goals
  • Flexible and scalable approach that allows easy adaptability to emerging opportunities such as big data, prescriptive approaches and new media
  • Team of expert web analysts who ensure meaningful information to insights through the right visualization/s and metrics


On March 3rd, 2016, Virtusa Corporation acquired a majority interest in Polaris Consulting & Services Limited. VirtusaPolaris, our new market-facing brand, represents the combined strengths of Virtusa and Polaris, including our strong software engineering heritage, deep domain expertise and focus on applying innovation to solving critical core business issues for clients., our new website is where we provide our latest thinking.