Analytics Consulting

  • Web analytics goes beyond mere web traffic monitoring to address business challenges such as:
    • Growing the customer base and profitable customer retention
    • Improve operational efficiency and harness automation opportunities
    • Track suspicious behavior and manage risk and compliance efforts
  • The premise of our web analytics approach is a tool evaluation framework where tools are rated based on core features and aligned with overarching web analytics requirements
  • Our web analytics solutions focus on catalyzing integrated outcomes rather than individual metrics of tool-based solution

Besides our web analytics consulting expertise, our other industry best practices include:

  • COTS products are not force-fitted onto the application portfolio, the approach is entirely customized application development based on a fool-proof tool selection exercise with focus on achieving the intended business goals
  • Flexible and scalable approach that allows easy adaptability to emerging opportunities such as big data, prescriptive approaches and new media
  • Team of expert web analysts who ensure meaningful information to insights through the right visualization/s and metrics