Virtusa Digital CRM Offerings


Organizations across industries are making the most of customer relationship management (CRM) technologies as a core of their digital initiatives to enhance the customer experience. As per a leading analyst report, the CRM Software market is expected to grow at a compound annual growth rate of 14.8% reaching $36 billion by 2017. Enterprises are increasingly investing on integrating their existing ERP systems with digital CRM platforms to serve their customers better.

Our end-to-end CRM visioning facilitates information flow between various business units with the preferred levels of data isolation, reducing manual intervention through increased automation,mapping business and platform capabilities and suggesting best practices.We have been extremely efficacious in implementing & customizing digital CRM solutions across three key areas: Process, data and people.

  • Process: Implementing & customizing digital CRM solutions to enhance sales process, real time dashboards for better insights, automating and optimizing business process such as marketing automation and effective campaign management
  • Data: Analyzing existing data for making informed decisions, actionable analytics for better segmentation, targeting and positioning for cross-sell and upsell, providing data driven sales forecast
  • People: Enabling enterprises build strong relationships with customers, internal and external stakeholders, providing 360-degree view of customers, empowering sales representatives with the right data at the right time using the right platform

Digital CRM


VirtusaPolaris

On March 3rd, 2016, Virtusa Corporation acquired a majority interest in Polaris Consulting & Services Limited. VirtusaPolaris, our new market-facing brand, represents the combined strengths of Virtusa and Polaris, including our strong software engineering heritage, deep domain expertise and focus on applying innovation to solving critical core business issues for clients.

www.virtusapolaris.com, our new website is where we provide our latest thinking.