An Overview of Virtusa's Productization Methodology

Faced with downward cost pressures, CIOs and other enterprise technology leaders face two major challenges. On the one hand, they have to develop customized information technology (IT) solutions quickly to meet the needs of the business lines in today's rapidly evolving environment. On the other hand, they need a standardized and rationalized enterprise IT architecture to manage the total cost of ownership. These challenges often conflict with each other, and a CIO must perform a high-wire act to balance the business need for innovation against the technology management need for standardization.

Virtusa's Productization methodology allows a CIO to perform the balancing act of managing such trade- offs. Productization is a process of applying software platforming principles to create reusable, modular components that support an organization’s IT needs flexibly, with agility.

Organizations can leverage such a set of sophisticated product-class core platforms as a central foundation to build customized business line solutions with speed and ease. Productization can deliver both top and bottom line benefits from an organization's technology investment. It allows the IT organization to build customizable and scalable solutions faster, enabling the company to introduce products and services faster to market. In addition, the methodology improves organizational agility and responsiveness by building change-ready, future- proof solutions that meet today's needs and embrace tomorrow's opportunities.

Finally, our Productization methodology enables the creation of an application architecture that provides economies of scale across different business lines by leveraging common platforms and reusable components to rapidly assemble and customize solutions.

As a result, our Productization services enable an organization to reduce time to market, reduce IT cost of ownership and improve the customer experience.