Media Convergence
Are you
- Losing audience to competitors, new and old, who provide richer offerings online?
- Unable to engage your audience and present a consistent user experience on your website?
- Facing issues with representing rich, dynamic content on your website and other online channels?
- Unable to effectively leverage online properties to capture the shift in advertising revenue streams?
- Struggling to align your brand across your various properties?
The key to addressing these challenges, which also offer a tremendous opportunity, is to deploy a convergent media production platform that allows content to be created once and then be distributed to all channels—broadcast, print, mobile and Web. This improves production efficiencies and ensures content and brand consistency across channels.
Online channels that are synchronized with the traditional channels prompt audience to spend more time with the brand. This in turn leads to higher viewership and readership ratings opening up new advertising and revenue-generation opportunities across all channels.
With more people using the Web and mobile devices more often, media companies failing to invest in content platform convergence face the risk of flat or dwindling revenue streams, and eventually facing the risk of obsolescence.
Virtusa’s Media Convergence Solution leverages best practices from multiple projects we have executed for marquee media companies and uses specific, best-of-breed solution accelerators to deliver high-impact outcomes at low cost and in accelerated timeframes.
Our Media Convergence Solution has helped customers achieve competitive advantage through:
- Increased revenue through increased ad sale
- Improved online customer experience consistent with traditional experience
- Greater understanding of the user base and capturing of user trends
- Reduced cost of operations, while improving the viewer experience
- Improved and strengthened brand image
