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The growing demand for personalized content has compounded to technological and business challenges. Media, Information & Entertainment (MI&E) industry is experiencing a rapid shift into digital content and multi-channel distribution models, as a result of technological advances and convergence of telecom, online, interactive media, & internet. Industry analysts, including Gartner and IDC, agree that MI&E players forced to open more distribution channels, challenged to address enterprise-level management of their assets, improve processes and offer services in multiple delivery formats, multi-channel and multi-platform at one time. MI&E businesses—from publishers to information providers, to syndicators and advertisers, want to augment content value and provide superior services at a faster speed and lower cost.
Virtusa is uniquely positioned to enable MI&E organizations address these changing imperatives, meet business challenges with a range of innovative services and realize an enhanced return-on-content investment.
Our MI&E industry offerings bring consulting and technology advantage that leverages new media forces like Web 2.0, Rich Internet Applications (RIA), Search Engine Optimization (SEO), and online user experience. We apply our time-tested Global Delivery Model and Platforming methodology for developing high-value software to MI&E’s unique challenges. Notable examples include:
- Expert business analysis services to produce information architectures and Business Process Visualization to align process and functional requirements
- Leveraging latest technologies, industry-standard processes, innovative tools and frameworks to power MI&E firms’ business models for business transformation
- Ensuring efficient utilization of digital assets across the organization using Digital Asset Management to manage content across multiple projects and multiple users
- Protecting enterprise and personal data using our expertise in digital asset and rights management, resulting in optimum information protection
- Rationalizing back-office systems and content sources to leverage existing assets and processes and maximize returns
