Our Perspective

The Media and Entertainment industry (M&E) is undergoing a significant transformation due to rapid proliferation of content and the growing demand for a personalized user experience while adapting to evolving marketing pressures such as declining ad revenues from traditional channels.

Virtusa’s unique technological capabilities and our rich consulting experience enables Media and Entertainment firms to stay ahead of the digital curve through:

  • Rapid shift to multi-channel distribution models including digital platforms in an effort to provide enhanced, personalized and relevant customer experiences
  • Cloud-based, cost-effective solutions to deliver services more efficiently over new and evolving platforms
  • Addition of reliable revenue streams through content motenization strategies built on sophisticated campaign management solutions

Virtusa’s Media and Entertainment offerings offer proven solutions in each of the following lines of business:


On March 3rd, 2016, Virtusa Corporation acquired a majority interest in Polaris Consulting & Services Limited. VirtusaPolaris, our new market-facing brand, represents the combined strengths of Virtusa and Polaris, including our strong software engineering heritage, deep domain expertise and focus on applying innovation to solving critical core business issues for clients.

www.virtusapolaris.com, our new website is where we provide our latest thinking.