Engaging customers through multiple channels is the need of the day for insurers who want to outdo their competition through differentiated customer experience. The pace at which digital strategies are taking over traditional marketing models is remarkable in today’s millennial world. Social channels like Facebook, YouTube and Twitter are being leveraged widely to attract and retain customers who are turning to digital platforms to avail insurance services.
However ensuring a successful digital journey is not an easy task. Insurers are still struggling to provide an integrated digital marketing strategy to enable multi-channel interaction with customers and provide the required information and services in an efficient way. Virtusa’s deep expertise and focused solutions for digital marketing will help you make the best out of your digital investments. We help insurers adopt an integrated marketing approach and implement proven metrics to calculate your ROI from digital investments. Our offerings focus on building our client’s brand across numerous digital channels while enabling an enhanced and consistent user experience.