Sales Automation Platform


The healthcare industry is witnessing an unprecedented increase in individual and family enrollment, in the current post reform era. There is also a growing demand for customer-centricity in healthcare and one of its major impacts are on the ability of Payers to effectively sell their new products and services to groups and individuals. Changing rules, new marketplaces, tighter sales periods and heightened consumer involvement strain what are already high-stakes decisions. New sales models call for tailored sales navigation, streamlined processing and rapid market response that traditional sales tools do not deliver. Some of the other key challenges with these traditional tools include:

Some of the other key challenges with these traditional tools include:

Virtusa’ s enterprise administrative platform for Sales automation

Virtusa's Sales Automation Platform, is a scalable, easy to manage enterprise administration platform designed to integrate real-time with health plan management systems. A broker-friendly system that increases sales, transparency and accuracy of standard products for small group/ individual sales.

Features of the Sales Automation Platform

  • Lead management
  • Opportunity management
  • Opportunity finalization
  • Renewal automation

Value delivered through the Sales Automation Platform offering
The platform increases transparency and accuracy of standard products for small group/ individual sales thereby engaging brokers as partners to support:

  • Reliable product comparisons
  • DIY engagement for transparency
  • Personalized experience
  • Tech-enabled revenue growth
  • Auto-opportunity/ account management
  • Simplified renewal process