Social Media is causing a paradigm shift in the way customers interact with companies, given the evolution of direct communicative relationships between them. Customers today stay motivated to participate in ‘social’ forums, making it mutually beneficial.

Does this mean that a company that has 25,000 likes on its Facebook page and 10,000 followers on its Twitter account is successful? Not necessarily. The above figures just indicate customers’ interest to be a part of the community. This interest however, is a huge opportunity!

True success is when you adopt a strategic approach to tap digital marketing opportunities, create avenues to engage with customers, make them like your product/service and indulge in word-of-mouth promotion. However, it is not as simple as just setting up a Facebook page or a LinkedIn group. (more…)

Responsive layouts, adaptive layouts, media queries and viewports are terms that are no longer new to the tech savvy generation of today. There exists a burgeoning trend where websites are creating mobile friendly versions to adapt to the relatively smaller mobile screens. Responsive web design (RWD), thus proves to be an emerging user interface design approach which may play an important role in the coming years.

RWD increases the adaptability of applications enabling them to run on various platforms (smartphone, a tablet or a laptop/desktop). It maintains code base and automatically re-engineers the layouts to suit the device used. This helps reduce duplication of efforts and maximizes productivity and operational efficiency. (more…)

How about a data Web that understands not only the meaning of data but also the relationships between them like humans do?  Something that ensures targeted and personalized content delivery to the user, delivering intelligent data in its true sense. A Web that anticipates and answers your questions even before you come up with them! Semantic Web or Web 3.0 does it all through use of hyper-structures leading to entities of hypertext.

Semantic Web and Enterprises

To remain competitive in the marketplace, enterprises need to effectively use information to make better decisions. Enterprises in general collect and analyze large amounts of ever changing information from multiple sources, available in multiple formats. However, for the enterprises, the need is for actionable information which can help them build competitive advantage. This is where Semantic Web technology comes into play for an organization. (more…)

With the world getting more ‘social’, individuals are transforming the way they go about their daily lives. Businesses have recognized the need to rethink their strategies and reevaluate their operating models and have commenced to align them with customer expectations and customers’ perception of value. From focusing only on optimization of supply chains, penetration of new markets and scaled bottom lines, companies are now opening their eyes to the new world – a world which is moving towards a greater impetus on having a more social identity. Today, people across the globe rely on social networks for finding lost friends, making new ones, buying new furniture and selling antiques — interacting with technology for almost every activity in their everyday life. You no longer get a wedding invite delivered by post to your doorstep; you get an event invite via Facebook delivered to your inbox!

BPM has taken cue from this world-wide phenomenon and has been quick to embrace ‘social’ and embed it into its very design. (more…)