Name: Venu Madhav Gooty
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Bio: Senior Manager – ECM Solutions, Virtusa Corporation. Venu joined Virtusa in 2005 and has played a key role in setting up the Enterprise Content Management Practice at the company. He has played multiple roles within the Practice and worked with numerous global organizations. He now leads the solutions group for ECM Practice and is responsible for solutions strategy, vision and positioning within the global marketplace. His areas of interest within ECM include Social Media, Mobile Publishing, Globalization and ECM Consulting.
Posts by Venu Madhav Gooty:
5 Key Considerations While Developing a Mobile Publishing Strategy
September 13th, 2010It’s evident these days that organizations have started looking at mobile as a key strategic channel for reaching their customers enabling them to improve market share, increase revenue and provide a better customer experience. Before jumping on the mobile bandwagon, however, organizations need to take stock of the various challenges confronted in mobile publishing and plan to address them. For example, many organizations have found the cost of content creation to be unusually high due to different and unique processes for publishing on the web versus mobile platforms. Similarly, the different versions of content also result in higher content management costs. It therefore becomes essential that organizations look to improve their RoI in mobile publishing through a well- defined publishing strategy. Read the rest of this entry “
10 Best Practices while defining a Globalization strategy for Web Portals
June 15th, 2010Organizations often develop country portals in silos. Each country/region may have its own IT department, which develops websites that cater to that region’s needs. While this provides a good customized solution catering to a specific country/region’s requirements, the branding and user experience across these various sites for the same corporation becomes very inconsistent. Many organizations have realized this and are actively developing a globalization strategy to create an Enterprise Content Management (ECM) platform for multi-lingual and multi-cultural business requirements.
Based on my experience working with various global enterprises, I’m jotting down some of the best practices that many organizations typically miss out while developing a globalization strategy. Read the rest of this entry “
The ECM Hype, Flop & Revival
May 12th, 2010While much has been written about Enterprise Content Management (ECM) trends that have come to fruition, not much is talked about those hyped technologies that ‘just passed by’. Even though some of them flopped, they may have manifested themselves in other forms and are still gaining success. I think it’s worth understanding how the underlying concepts still survived and are very much thriving through other means. Read the rest of this entry “
