Name: Prithwiraj Deb
Email:
Bio: Associate Manager - ECM Practice, Virtusa Corporation. Prithwiraj is an associate manager in the business consulting group of Virtusa, with focus and expertise in Enterprise Content Management, Portal Development and Storage Technology. He has been involved in implementing solutions for global clients across Industry verticals and domains. Prithwiraj joined Virtusa in 2006 and has since been a key member of the ECM Solutions Group. Prithwiraj is a certified AIIM ECM Practitioner and has interests in WCM, Web 2.0, Mobile Content and E-Commerce related areas. He holds a post-graduation in Business Administration from Xavier Labor Relation Institute (XLRI), India. Prithwiraj prefers reading travelogues as and when he gets the time, and loves travelling and visiting new places and cultural sites.
Posts by Prithwiraj Deb:
- Multi-Channel Publishing and Content Reuse: This is indeed the central theme of media convergence: organizations need to reuse the existing content and deliver the same across multiple media channels after content repurposing. Traditional content management systems (CMS) lack the ability to carry out multi-channel publishing since media like mobile or social media are relatively recent phenomenon. However using proper integration touch points organizations can get a start on this. Start small and gradually incorporate more channels to your content ecosystem. There are multiple mobile publishing systems in the market these days. After careful evaluation on features and interoperability with your traditional web CMS, integrate the two using standard APIs (application programming interface). Your web CMS will be the primary repository of content and its management whereas mobile CMS will allow you to repurpose the content with proper presentation layers based on device types. You can read more on publishing on mobile channel in this post. Read the rest of this entry “
Cloud-based CMS: Is It Ripe or Just Hype?
November 17th, 2011Enterprise applications delivered from the cloud have become a hot talking point in the tech industry recently. Fueled by an increasing focus on cost cutting, ease of use, scalability and faster time to market, cloud applications are being discussed in detail at various seminars and industry conferences. Taking a cue from these market indicators, most major enterprise application vendors have already started offering their applications via the cloud. Any enterprise application you name, including database, ERP, CRM, etc., is already being offered, in some form, through a SaaS (Software-as-a-Service) or cloud-based model. A Content Management System (CMS) is no exception as we have begun to see the arrival of plenty of CMS applications delivered from the cloud. However, do these cloud-based CMS applications really bring a new paradigm for managing your content? Or, is it just old wine in a new bottle with all the associated industry pain points still present? Read the rest of this entry “
Managing Enterprise Product Line Content – From Operational Excellence to Marketing Nirvana
July 14th, 2011In my earlier post, I outlined the key reasons behind many organizations’ poor quality of product line content. The reasons, varying from unstructured content to proliferation of different media channels to operational issues, are resulting in marketing message dilution and inconsistencies. It is important for organizations to get their content act together and come up with a uniform approach to product line content management.
Let’s see how companies can improve the quality of their product line content for enhanced marketing effectiveness and results. Listed below are a few steps, to be implemented in the order listed, that can play a key role in ensuring higher content quality Read the rest of this entry “
Enterprise Product Line Content – Key Reasons for Poor Quality in Content Management
June 28th, 2011The advent of new age media, coupled with the presence of traditional channels, has resulted in enterprises depending on multi-channel marketing initiatives for reaching out to their customers across different demographic segments. Today, a wide range of physical products (i.e. automobile, clothing, electronic goods) and service-based products (i.e. telecom and internet services) are being advertised in media both new and old – in print and on the web, on mobile and through social networking – all to get most out of their advertising dollar. Amidst this rush to quickly reach out to customers, enterprises sometimes struggle in conveying a consistent product message across channels, thereby confusing consumers, damaging their brand and eventually losing market share. In this post we will be discussing the key reasons behind an enterprise’s failure to ensure product content quality. Read the rest of this entry “
Media Convergence – The New Content Paradigm-Part 2
November 11th, 2010In the last post we discussed issues faced by organizations while dealing with rapidly evolving media convergence. In this post we will try to highlight some exciting solutions to tackle the issues.
Media Convergence – The New Content Paradigm-Part 1
November 4th, 2010One of the most rapid changes that are happening in the digital content sphere in the last few years is the explosive growth of new media delivery platforms like smart phones, tablet PCs and social networks. These newer content channels along with falling prices to access content (read falling rates of mobile services and device price) and an increasingly global business community present businesses with the unique challenge of serving up right content to the right people with the right context consistently across all the channels (e.g. print, Web, television, mobile and social). Organizations that traditionally served up content through channels like print or television suddenly are grappling with the challenges of sharing the same content however after repurposing to the new age media. As part of a two-post series on the changing issue of convergence of various media channels and how to tackle it, in this post we’ll discuss the typical content management related issues faced by organizations when multiple channels are involved. In the next post, we will focus on the solutions part. Read the rest of this entry “
Web Content Management –Requirement Gathering Strategy and Artifacts: Part Two – Implementation Phase
October 7th, 2010Part One of this post discussed key steps taken in the inception phase of gathering requirements for a COTS package. Part two will discuss key steps taken in the second phase of the process; the implementation phase.
Implementation Phase
Requirement Strategy: As the name suggests, this phase will involve implementing the WCM package that we have already selected based on our inception phase effort. This particular phase can be broadly categorized into following activities. Read the rest of this entry “
Web Content Management –Requirement Gathering Strategy and Artifacts: Part One – Inception Phase
September 23rd, 2010Gathering requirements for a Commercial off the Shelf (COTS) package, like any Web Content Management package, comes in two phases. This blog post will be split into two parts and will discuss these two phases. The first part will talk about the inception phase which involves capturing broad strategic level requirements to help organizations select the right package within a given time frame. The second part will discuss the implementation phase which involves elaborating further on those requirements and additional ones to help the design and development teams implement the package. The strategy, time, granularity and the types of requirements artifacts captured in both of these phases are quite different but equally essential in ensuring end success of the project. Let us discuss some of the key steps involved in these phases from a requirement gathering perspective. Read the rest of this entry “
