Name: Kishore Babu Nandanamudi
Email:
Bio: Lead Business Consultant, Virtusa. Kishore has 8 years of experience in Business Development, Business Analysis and Requirement Management. He joined the Business Consulting group of Virtusa in the year 2007 and since then has been playing a Lead Business Consultant role. His interests include Web Analytics, Semantic Search and Globalization. Kishore has a Masters Degree in Science from Osmania University and in his free time he likes to read and visit new places.
Posts by Kishoren:
Actionable Web Analytics! Part-2
December 10th, 2010This is in continuation to previous blog post “Actionable Web Analytics part-1”, in which we discussed about web analytics and its benefits. In this post we will discuss some more benefits.
1. Trial to non-trial conversion
All the trial users can be effectively monitored by their application usage so that eventually they can be converted to subscribed/paid users. Using web analytics one can:
a. Identify critical success factors for trial to non-trial user conversion such as frequency of usage and which features are being tested by the user etc
b. Analyze the failed cases and make the program robust by focused marketing and training efforts to the trial users who are using the application sparingly. Read the rest of this entry “
Actionable Web Analytics! Part-1
December 3rd, 2010Web analytics has evolved to become a serious business now. Gone are the days when web analytics was something you just added on to your application as an afterthought but today, it is considered a major feature that gets discussed up front in business circles when planning for a Web application and building a business case. What exactly is driving this tremendous change for Web analytics? To answer that we need to review the myriad business benefits you can get out of Web analytics provided you have planned and designed for it.
Web analytic tools can collect, analyze, measure and report on Internet data which will help in understanding user behavior and application usage. The data captured using other sources, like CRM tools, can only help inform reactive action and not proactive measures. For example, it is possible to identify how many users cancelled their subscriptions using tools like sales force, but not how many users will cancel. With Web analytics, customer usage patterns and associated pain points can be identified up front and that can help companies be proactive about those pain points and, hopefully, in the end game, retain those “at risk” subscriptions. But, that is just one example out of many more “business benefits” you can expect to get out of using web analytics. Read the rest of this entry “
