With the world getting more ‘social’, individuals are transforming the way they go about their daily lives. Businesses have recognized the need to rethink their strategies and reevaluate their operating models and have commenced to align them with customer expectations and customers’ perception of value. From focusing only on optimization of supply chains, penetration of new markets and scaled bottom lines, companies are now opening their eyes to the new world – a world which is moving towards a greater impetus on having a more social identity. Today, people across the globe rely on social networks for finding lost friends, making new ones, buying new furniture and selling antiques — interacting with technology for almost every activity in their everyday life. You no longer get a wedding invite delivered by post to your doorstep; you get an event invite via Facebook delivered to your inbox!
BPM has taken cue from this world-wide phenomenon and has been quick to embrace ‘social’ and embed it into its very design. (more…)




