In the first part of this series of post, we had discussed on how social media is rapidly gaining ground and extending its influence sphere. In continuation to the earlier post, this post will delve on the deepening influence of social media in an enterprise value chain, by aligning business process for social intelligence.

Evolving Enterprise Value Chain

A great validation of the Mobile use of Facebook is that 60% of subscribers access through mobile browsers and most active mobile users are in Indonesia, South Africa, Kenya, Canada and the US, where at least 60% of Facebook users spend just as much time on a mobile device as on the desktop. The collaboration between social media tools and mobile operators and app developers has created a revolution in the adoption rate of social media across the deepest parts of developing and developed worlds alike. (more…)

The topic of social media is going through a major hype. There is so much buzz around social tools that everyone wants to be a part of this bandwagon. As enterprises try to catch up with the buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments.  Moving beyond basic marketing and brand awareness through social media is becoming a challenge. Recently we have started seeing some focus on social intelligence and social analytics, which are helping companies, move one step closer to defining a goal-oriented strategy around social media. (more…)

2011 is going to be a year of stabilization and optimization for many organizations that initiated BPM projects in 2010. Organizations that started the BPM journey will start looking at deriving real-time benefits of core principles on which most BPM tools today reside. These core principles are business process design, automation, tracking and monitoring. Organizations have realized the importance of BPM and are able to value and articulate the subtle difference between system process automation [read ERP] and business process management (BPM).

In 2011, organizations that implemented BPM will look forward to service companies to help them realize BPM ROI through advanced concepts like process optimization, SLA improvisation and others. In this blog post I will delve into these concepts in a bit more detail.

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