Thanks for your feedback. I think we will see more initiatives in this area as new roles around Innovation are getting created. I can understand from a organizations perspective that it is a paradigm shift to take an abstract area like innovation and build it into a repeatable approach through BPM. Very few organizations have been able to do it but their journeys began 3-4 years ago. hence this is a wake up call for any organization to take control of their innovation capabilities and ingrain them into their key business processes or develop new processes to foster innovation.

Appreciate your views on touching this most important but grossly neglected thread in the organizational value chain.

I agree with you on automation leading to visibility on gaps and improvement areas and thus providing organizations with an ability to capture areas of innovation.

Innovation in today’s context has become more relevant due to the fierce competition for the customers wallet, cost optimization as mandatory ritual and lack of significant differentiation.

Like your closing comment on organizational DNA and culture as that’s going to be the deciding factor between treating Innovation as a branding or survival strategy.

Remember the immortal sentence from the movie Apollo 13 by the Mission Control leader Gene Kranz: “Failure is not an option.”

Ashish Deshmukh
Director – Business Development
Newgen Software Inc.
1364, Beverly Road
Mclean – VA – 20121
Cell: 703-439-0703